Case Studies

Demonstration Case Study

Nestle’ Easter Candy Demo

Challenge:

Nestle’ was over loaded on their upper priced Easter Candy promotional packs. One week before Easter, StratMar was hired to conduct 1,000 in-store demos to create brand awareness and increase sales by sampling the product to the consumer!

StratMar Action Plan:

Organized in-store demos for 1,000 stores with one week lead-time.

Results:

Executed demos at 997 of the 1,000 stores assigned over a 3 day period, achieving a 99.7% completion rate.

  Sampling Stores Non Sampling Stores  
Item Description Store Count Avg Units per Store Store Count Avg Units per Store % Lift
Crunch Giant Sports Egg 13.2oz 993 29 1679 22 32.47%
Butterfinger Giant Sports Egg 13.2oz 993 27 1677 16 66.60%
Crunch Boxed Egg 7.9oz 994 19 1663 11 70.96%
Butterfinger Boxed Egg 8.1oz 994 19 1662 10 90.91%
Crunch Basket w/plush 10.65oz 990 10 1621 7 50.63%
Butterfinger Basket w/plush 10.85oz 987 8 1591 6 34.85%

 

Retailtainment Case Study

Indiana Jones Event

Challenge:

Paramount Pictures was commemorating the Indiana Jones DVD Movie Release and wanted consumers to participate in an “Indiana Jones” adventure activity. The customer would participate in activities such as pulling a rubber snake out of a basket or tossing an Indiana Jones type of hat onto a floor-mounted decal of a coiled snake to earn a free poster of the Indiana Jones Movie. The boxed set retailed for $50.

StratMar was hired to conduct this retailtainment event chain-wide in 2,571 Wal-Mart stores to create brand awareness and increase sales by engaging the consumer in a fun and enthusiastic event.

StratMar Action Plan:

StratMar organized and staffed this event with trained field representatives that fitted the profile being requested by the customer; a younger, more enthusiastic type of a Harrison Ford “flair” to bring excitement to this event. Incentives were put in place for the third parties to give awards to 100 representatives nationwide exhibiting the best event set-up, presentation, and execution in their stores.

Results:

On Demo Day, October 25th, 2003, StratMar successfully executed in 2,431 of the 2,571 stores assigned, achieving a 95% completion rate. The overall selling effort was so strong that within two weeks of its release it set the record as the highest selling boxed set of all time.

Demo Stores - 2,571 Non-Demo Stores - 375
Date Units Sold Date Units Sold
October 21 15 October 21 3
October 22 6 October 22 4
October 23 5 October 23 2
October 24 4 October 24 2
October 25 14 October 25 2
October 26 8 October 26 2

 

Merchandising Case Study

Gillette M3 - Power Razor

Challenge:

Gillette hired StratMar to support the launch of the new M3 Power Razor to ensure proper product placement and merchandising in 3,917 Walgreen’s Stores and 3,394 Rite-Aid Stores nationwide. The project entailed confirmation of product placement, proper shelf labeling, and ensure proper in-store display set-ups.

StratMar Action Plan:

Organized and staffed in-store merchandising calls for all Walgreen’s and Rite Aid Stores from May 20th through the 29th in accordance with Gillette’s requested timeframe.

Results:

Executed merchandising calls for 6,999 of the 7,311 stores assigned for a total completion rate of 96%.

 

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